Pengaruh Program Pemasaran Terhadap Proses Keputusan Mahasiswa Memilih Jurusan Pendidikan Agama Islam Fakultas Tarbiyah Dan Tadris Iain Bengkulu

Abstract

This research aims to analyze the influence of marketing program toward student’s decision process to choose Islam department Tarbiyah and Tadris Faculty of IAIN Bengkulu. The approach in this research is a case study conducted in Islam education department tarbiyah and tadris faculty IAIN bengkulu by collecting data related to the variables of the research. This research is quantitative descriptive. Number as many as 3936 students population and sample in this research by using Slovin formula with the result that 100 population. The sampling technique was proportionate random sampling method. Data were collected using a questionnaire with a Likert scale of measurement units. After testing with multiple linear regression analysis of the obtained results that the stimulant variable (study program, processes and development programs) (cost of education) (service delivery systems and physical facilities) and (promotion) have the influence of marketing program toward student’s decision process to choose Islam department Tarbiyah and Tadris Faculty of IAIN Bengkulu. It is suggested that Islam education department of  Tarbiyah and Tadris Faculty of IAIN Bengkulu maintaining and increasing attention to the college marketing program that can have a positive influence on student's decision in choosing of Islam education department. For the next researcher, the findings can be used as the basis for considering the influence of other factors examined between the variables studied only 57.7% and the rest influenced by other factors. The researcher realized that this research has limitation such as the research object is only restricted to one direction only, the situational constraints associated with the respondents at the time of filling the questionnaire, financial resources, and time.