Analisis Framing Audiens Terkait Kesehatan Reproduksi Perempuan Pada Akun Instagram @Blood.Indonesia

Putri Raissa Zaravina, Ade Kusuma

Abstract


Abstract: Women's reproductive health issues are important and there are still obstacles in raising women's awareness of these issues.One of the efforts to overcome these obstacles is through social media, including Instagram. The Instagram account @blood.indonesia is the focus of this study which specifically raises the issue of women's reproductive health through educational content. This study aims to reveal audience framing related to reproductive health on the @blood.indonesia Instagram account. The research method used is qualitative research with an audience framing analysis approach. The results of this study identified four frames used by audiences, namely women's health frames, reproductive health knowledge and awareness frames, social construction frames, and media credibility frames. This research provides a deeper understanding of how audiences frame women's reproductive health issues on the Instagram platform. The results of this study can provide insights for practitioners and social media account managers in developing more effective communication strategies to increase women's reproductive health awareness and knowledge. This study contributes to broader education efforts related to women's reproductive health and the importance of providing access to accessible and accurate information.

Abstrak: Isu-isu kesehatan reproduksi perempuan merupakan isu yang penting dan masih terkendala dalam meningkatkan kesadaran perempuan terhadap isu ini. Salah satu upaya untuk mengatasi kendala tersebut dilakukan melalui media sosial, termasuk Instagram. Akun Instagram @blood.indonesia menjadi fokus penelitian ini yang secara khusus mengangkat isu kesehatan reproduksi perempuan melalui konten-konten edukatif. Penelitian ini bertujuan untuk mengungkapkan pembingkaian audiens terkait kesehatan reproduksi pada akun Instagram @blood.indonesia. Metode penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan analisis framing audiens. Hasil penelitian ini mengidentifikasi empat frame yang digunakan oleh audiens, yaitu frame kesehatan perempuan, frame pengetahuan dan kesadaran kesehatan reproduksi, frame konstruksi sosial, dan frame kredibilitas media. Penelitian ini memberikan pemahaman yang lebih dalam tentang cara audiens membingkai isu kesehatan reproduksi perempuan pada platform Instagram. Hasil penelitian ini dapat memberikan wawasan bagi para praktisi dan pengelola akun media sosial dalam mengembangkan strategi komunikasi yang lebih efektif untuk meningkatkan kesadaran dan pengetahuan kesehatan reproduksi perempuan. Penelitian ini berkontribusi pada upaya pengedukasian yang lebih luas terkait kesehatan reproduksi perempuan dan pentingnya memberikan akses informasi yang mudah dijangkau dan akurat.

 



Keywords


Framing Analysis; Reproductive Health; Women

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DOI: http://dx.doi.org/10.29300/hawapsga.v5i2.2570

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