EFEKTIFITAS INSTAGRAM SEBAGAI MEDIA PERSUASI FILANTROPI ISLAM BAGI MAHASISWA

herlina yustati

Abstract


Through this paper the author will measure the effectiveness of Instagram as a media for persuasion of Islamic philanthropy for students. Because Instagram is a social media that is in great demand by the younger generation. This research is a quantitative study with a questionnaire as a research instrument, population for tihis research was students of the zakat waqf management study program of IAIN Bengkulu, sample was a saturated sample,   consist of 76 students. Measuring the level of effectiveness using the AIDA method (Attention, Interest, Desire and Action). The results showed that the effectiveness of Instagram was in the good category as a persuasion media for Islamic philanthropy for students.

Keywords


effectiveness; Instagram; Islamic philanthropy

Full Text:

PDF

References


Agustin, AF, K Ashar, and M Multifiah. “Identifikasi Modal Sosial Pada Program Pemberdayaan Masyarakat Miskin Melalui Dana Zakat, Infak Dan Sedekah.” Iqtishoduna, no. 1 (2013): 1–8.

Bungin, Burhan. Metodologi Penelitian Kuantitatif. Jakarta: Jakarta, 2005.

Chaudhry, Muhammad Sharif. Sistem Ekonomi Islam. Jakarta: Kencana, 2016.

Dan, Zakat, and Etos Kerja. “BUDAYA BANGSA Zakat Dan” (2014).

Dosen, Slamet, Fakultas Dakwah, Uin Sunan, and Kaljaga Yogyakarta. “Efektifitas Komunikasi Dalam Dakwah Persuasif.” Jurnal Dakwah X, no. 2 (n.d.): 179–193. http://digilib.uin-suka.ac.id/8374/1/SLAMET EFEKTIFITAS KOMUNIKASI DALAM DAKWAH PERSUASIF.pdf.

Fauzia, Amelia. “Islamic Philanthropy in Indonesia: Modernization, Islamization, and Social Justice.” Austrian Journal of South-East Asian Studies 10, no. 2 (2017): 223–237.

Fuadi, Ariza. “ISLAMIC PHILANTHROPY ON SOCIAL MEDIA : New Way to Inform , to Communicate , and to Promote Social Welfare in Indonesia ( The Case of # SedekahRombongan /# SR )” 12, no. 1 (2014): 21–36.

Intyaswati, Drina. “Pesan Komunikasi Dalam Penggalangan Dana” (2010).

Jinan, Muhammad. “Intervensi New Media Dan Impersonalisasi Otoritas Keagamaan Di Indonesia.” Jurnal Komunikasi Islam 03, no. 02 (2013): 321–348.

Kasdi, Abdurrohman. “Filantropi Islam Untuk Pemberdayaan Ekonomi Umat ( Model Pemberdayaan ZISWAF Di BMT Se-Kabupaten Demak ).” Iqtishadia 9, no. 2 (2016): 227–245.

Makhrus. “Aktivisme Pemberdayaan Masyarakat Dan Institusionalisasi Filantropi Islam Di Indonesia.” Islamadina 13, no. 2 (2014): 26–44.

Maria Ulfa. “Efektifitas Instagram Dalam Mempromosikan Penjualan Kamar Batiqa Hotel Pekanbaru.” Jom FISIP 5, no. 1 (2018): 1–14.

Nida, Fatma Laili Khoirun. “Persuasi Dalam Media Komunikasi Massa.” At-Tabsyir, Jurnal Komunikasi Penyiaran Islam 2, no. 2 (2014): 77–95.

Supratman, Lucy Pujasari. “Penggunaan Media Sosial Oleh Digital Native.” Jurnal Ilmu Komunikasi 15, no. 1 (2018): 47–60. https://ojs.uajy.ac.id/index.php/jik/article/view/1243/1152.

Taraboulsi, Sherine El. “Muslim Philanthropy And The Production Of Space: The Muslim Philanthropy Digital Library Case” (n.d.).

Udin Saripudin. “Filantropi Islam.” Bisnis 4, no. 2 (n.d.): 165–185. http://mhakicky.blogspot.com/2012/11/filantropi-islam.html.

Yulkardi, Wahyu Pramono, Agus Budiono, and Yunarti. “Filantropi Untuk Keadilan Sosial: Sebuah Studi Pendahuluan Tentang Potensi Dan Pola Derma Pada Masyarakat Minangkabau Dan Kemungkinan Pengembangannya Untuk Keadilan Sosial.” Jurnal Antropologi, Isu-Isu Sosial Budaya 1, no. 14 (2014): 33–38. http://jurnalantropologi.fisip.unand.ac.id/index.php/jantro/article/view/4.




DOI: http://dx.doi.org/10.29300/aij.v5i1.1712

DOI (PDF): http://dx.doi.org/10.29300/aij.v5i1.1712.g1464

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 herlina yustati

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Abstracting and Indexing by: