STRATEGI KOMUNIKASI PADA MASYARAKAT MULTIKULTURAL

Abstract

Multicultural society is a multi-cultural, religious, ethnic and racial society.
Communication process is done requires a certain strategy so that interaction
between individuals in the community can take place properly. The communication
strategy is carried out by elements of the society, from traditional leaders, ethnic
leaders, religious leaders, community leaders to even the smallest element of society. The communication strategy should be able to demonstrate its operational ways practically, in the sense that the approach may vary from time to time depending on circumstances.