Financial Check Up dan Digital Marketing untuk Resiliensi Finansial Kelompok Tani Salak Bangkalan

Abstract

The pandemic has resulted in a decline in the turnover of the Ambudi Makmur 2 snake fruit farmer group in Bangkalan, East Java, Indonesia. Digital marketing is one way to increase sales in the digital era. To date, the farmer group still uses traditional methods to market processed snake fruit, namely by consigning their products to souvenir shops around Bangkalan. This community service aims to increase the knowledge of snake fruit farmers about digital marketing, financial record keeping training, and financial planning training. The Wilcoxon Signed-Rank Test was used to assess the increase in farmer knowledge. This activity was carried out through three core trainings: digital marketing training, financial record keeping training, and financial planning training, followed by monitoring and evaluation. The results of this community service activity were an 88% increase in partners with financial records. Prior to the training, partners did not have financial planning, but now they have financial planning by utilizing target savings. There was a 22% increase in the number of partners with e-commerce. Based on the results of the Wilcoxon Signed-Rank Test, a significance value of 0.000 was obtained, indicating a difference in partner understanding before and after the training. The results of this activity show that digital adoption can bring benefits to entrepreneurs, so entrepreneurs should adapt to the digital era.