Pendaftaran Merek UMKM Jagung Goreng: Menjaga Kepatuhan Standar Keamanan Pangan di Desa Patumbak I Kab. Deli Serdang

Abstract

The low level of intellectual property literacy among Micro, Small, and Medium Enterprises (MSMEs) remains a significant obstacle to enhancing the competitiveness of local products, particularly in rural areas. This community service activity aims to improve the understanding and capacity of MSMEs in Patumbak I Village, Deli Serdang Regency, to formally register their product trademarks through the Directorate General of Intellectual Property (DJKI). The project partner is the Patumbak I farmer group, which produces dried corn kernels and has not yet obtained a registered trademark, thereby facing limitations in building product identity and expanding market access. The implementation methods included socialization on the importance of trademark protection, technical training on online trademark registration, assistance in preparing administrative documents, and support in developing branded packaging. The results indicate an increase in the partner’s understanding of trademark legal aspects, as well as the successful submission of the “Jagung Patumbak I” trademark application through the DJKI online system. In addition, the product has begun to be marketed using branded packaging as a strategy to strengthen identity and achieve market differentiation