Kampanye Moderasi Beragama di Ruang Digital Indonesia

Robet Thadi

Abstract


Religious moderation is a trending conversation in the digital space. This article aims to describe the concept of religious moderation, trends of religious moderation in Indonesia, forms and message strategies in campaigning for religious moderation in Indonesia's digital space. This article uses a qualitative approach with library research methods. The results of the study show that, contextually, moderation in religion is a middle attitude, not secular and non-religious. The trend of religious moderation through Google searches through the keywords "Religious Moderation" (above 3.4 million), "Islamic Moderation" (above 3.7 million) higher "wasathiyah" (above 182 thousand), while "Moderation" (5.7 million). Through Google trend the search results are religious moderation (32%), Islamic moderation (5%) wasathiyyah (less 1%), while moderation (48%), in the form of messages of religious moderation can be conveyed in the form of posters, banners, billboards, speeches and advertisements discussion. Meanwhile, the campaign message strategy for religious moderation by presenting Islam as a humanist religion, changing the paradigm from qabilah to ummah, revitalizing kaffah Islam.

Keywords


Religious moderation, digital, religious moderation campaign

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DOI: http://dx.doi.org/10.29300/mjppm.v11i2.3528

DOI (PDF): http://dx.doi.org/10.29300/mjppm.v11i2.3528.g2871

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