PENGARUH ORIENTASI FASHION DAN KONSEP DIRI TERHADAP PERILAKU PEMBELIAN KOMPULSIF DITINJAU DALAM PERSPEKTIF ISLAM

Weny Rosilawati

Abstract


This research aims to test and analyze the influence of the independent variables Fashion Orientation and Self-Concept on the dependent variable compulsive buying behavior. The method used in this research is a qualitative approach method with a sample of 100 working women in Bandar Lampung. The data analysis method uses the results of interviews and questionnaires. The research results show that fashion orientation and self-concept have a significant effect on compulsive buying behavior. In an Islamic economic perspective, compulsive buying behavior is a negative consumption characteristic of a person which is carried out on impulse within a person so that it can lead to waste and excessive buying.

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DOI: http://dx.doi.org/10.29300/at-tasharruf.v2i1.3806

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